Creative Strategies hires Carolina Milanesi on consumer tech

Carolina MilanesiIn a high-profile move, Carolina Milanesi has joined Creative Strategies as principal analyst where she will be focused on consumer tech across the board, from hardware to services.

Carolina is one of the most well known analysts in the consumer devices and services market. She is often found quoted in the media (e.g. FT, Bloomberg, The New York Times and the Wall Street Journal), regularly appears on TV (e.g. BBC, Bloomberg TV, Fox and NBC News) and her Twitter account was recently listed in the “101 accounts to follow to make Twitter more interesting” by Wired Italy.

Carolina first built her reputation at Gartner, where she spent 14 years, latterly as its consumer devices research VP and agenda manager. More recently, she has been chief of research at Kantar Worldpanel ComTech where she drove thought leadership research by marrying her deep understanding of global market dynamics with the wealth of data coming from ComTech’s longitudinal studies on smartphones and tablets.

Better known in the US than in Europe, Creative Strategies was one of the first market research firms in Silicon Valley. Carolina herself describes Creative Strategies as having a “strong reputation for delivering impactful insight to top execs in the Valley.”  She will be working alongside Tim Bajarin and Ben Bajarin, two other well-known industry analysts and commentators.

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Author: David Rossiter

I’m fascinated by industry analyst relations, corporate PR and the big policy and regulatory issues that are going to shape what happens in the technology and telecoms space. For over 10 years, I’ve been helping companies: - take advantage of analyst influence and insight so they can generate more business, gain a competitive edge and get better known, and - understand the “big picture” dynamics of what’s happening in the technology and telecoms market My clients have included start-ups, SMEs and large companies like Accenture, Adobe, Blackberry, Capita, CSC, Fujitsu, Hitachi, HP, Huawei, Logica, Nortel, NVIDIA, Ricoh, Telstra, Virgin Media and Vodafone. I work in London for Harvard, the award-winning integrated communications agency. We also trade as Sunesis AR. I lead our industry analyst relations Centre of Excellence as well as providing broader industry insight, strategic messaging and influencer relations services to our clients. I’ve been closely involved with the IIAR (Institute of Industry Analyst Relations) since helping to found it in 2005.

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