Congratulations to Sandra O’Boyle who has joined Heavy Reading to lead its research on customer experience management and customer analytics related to the network and services, customer care, billing and marketing.
She is also looking more broadly at how service providers are reinventing digital operations with a “customer first” focus and adopting big data strategies.
Immediately prior to joining Heavy Reading, Sandra was working as a freelance writer and analyst for companies such as Analysys Mason. She had previously been with Current Analysis before leaving there to work in strategic marketing for Rohde & Schwarz’s ipoque, a network traffic and subscriber analytics vendor.
In a high-profile move, Carolina Milanesi has joined Creative Strategies as principal analyst where she will be focused on consumer tech across the board, from hardware to services.
Carolina is one of the most well known analysts in the consumer devices and services market. She is often found quoted in the media (e.g. FT, Bloomberg, The New York Times and the Wall Street Journal), regularly appears on TV (e.g. BBC, Bloomberg TV, Fox and NBC News) and her Twitter account was recently listed in the “101 accounts to follow to make Twitter more interesting” by Wired Italy.
Carolina first built her reputation at Gartner, where she spent 14 years, latterly as its consumer devices research VP and agenda manager. More recently, she has been chief of research at Kantar Worldpanel ComTech where she drove thought leadership research by marrying her deep understanding of global market dynamics with the wealth of data coming from ComTech’s longitudinal studies on smartphones and tablets.
Better known in the US than in Europe, Creative Strategies was one of the first market research firms in Silicon Valley. Carolina herself describes Creative Strategies as having a “strong reputation for delivering impactful insight to top execs in the Valley.” She will be working alongside Tim Bajarin and Ben Bajarin, two other well-known industry analysts and commentators.
I came across this while sorting out some stuff recently.
It’s a wonderful summary of what analyst relations is and comes from John Mihalec, who was head of IBM analyst relations. It dates back to 2005 but seems as relevant and useful as it ever did.
“…in the computer business there are all these research firms who write about the industry and provide advice to customers about what to buy, at the same time they also provide advice to the computer vendors about how to sell… it’s our job in Analyst Relations to make sure these research firms understand IBM’s products and strategies, and become convinced that IBM is doing the right things for customers. It’s also our job to listen to what the analysts are saying about us, and to make sure IBM harnesses the wisdom in those assessments.”