Sandra O’Boyle joins Heavy Reading

Heavy ReadingCongratulations to Sandra O’Boyle who has joined Heavy Reading to lead its research on customer experience management and customer analytics related to the network and services, customer care, billing and marketing.

She is also looking more broadly at how service providers are reinventing digital operations with a “customer first” focus and adopting big data strategies.

Immediately prior to joining Heavy Reading, Sandra was working as a freelance writer and analyst for companies such as Analysys Mason. She had previously been with Current Analysis before leaving there to work in strategic marketing for Rohde & Schwarz’s ipoque, a network traffic and subscriber analytics vendor.

 

Advertisements