Sandra O’Boyle joins Heavy Reading

Heavy ReadingCongratulations to Sandra O’Boyle who has joined Heavy Reading to lead its research on customer experience management and customer analytics related to the network and services, customer care, billing and marketing.

She is also looking more broadly at how service providers are reinventing digital operations with a “customer first” focus and adopting big data strategies.

Immediately prior to joining Heavy Reading, Sandra was working as a freelance writer and analyst for companies such as Analysys Mason. She had previously been with Current Analysis before leaving there to work in strategic marketing for Rohde & Schwarz’s ipoque, a network traffic and subscriber analytics vendor.

 

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Author: David Rossiter

I’m fascinated by industry analyst relations, corporate PR and the big policy and regulatory issues that are going to shape what happens in the technology and telecoms space. For over 10 years, I’ve been helping companies: - take advantage of analyst influence and insight so they can generate more business, gain a competitive edge and get better known, and - understand the “big picture” dynamics of what’s happening in the technology and telecoms market My clients have included start-ups, SMEs and large companies like Accenture, Adobe, Blackberry, Capita, CSC, Fujitsu, Hitachi, HP, Huawei, Logica, Nortel, NVIDIA, Ricoh, Telstra, Virgin Media and Vodafone. I work in London for Harvard, the award-winning integrated communications agency. We also trade as Sunesis AR. I lead our industry analyst relations Centre of Excellence as well as providing broader industry insight, strategic messaging and influencer relations services to our clients. I’ve been closely involved with the IIAR (Institute of Industry Analyst Relations) since helping to found it in 2005.

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