My name is David Rossiter.
I’m fascinated by industry analyst relations, corporate PR and the big policy and regulatory issues that are going to shape what happens in the technology and telecoms space.
For over 10 years, I’ve been helping companies:
- take advantage of analyst influence and insight so they can generate more business, gain a competitive edge and get better known, and
- understand the “big picture” dynamics of what’s happening in the technology and telecoms market
My clients have included start-ups, SMEs and large companies like Accenture, Adobe, Blackberry, Capita, CSC, Fujitsu, Hitachi, HP, Huawei, Logica, Nortel, NVIDIA, Ricoh, Telstra, Virgin Media and Vodafone.
I work in London for Harvard, the award-winning integrated communications agency. We also trade as Sunesis AR. I lead our industry analyst relations Centre of Excellence as well as providing broader industry insight, strategic messaging and influencer relations services to our clients.
I’ve been closely involved with the IIAR (Institute of Industry Analyst Relations) since helping to found it in 2005.
You can find the predecessor to this blog here. I am refreshing and re-posting some of the content from that site on here (in case you think some of my posts seem familiar!)