If you’ve not seen it already, I’d like to suggest you head over to LinkedIn and read the post by Dale Vile of Freeform Dynamics on “Engaging with industry analysts (as an IT vendor) on a tight budget”
He looks at why there should be more to AR than just caring about those firms that act as “advisors in your sales engagements” and/or produce the signature Gartner Magic Quadrant, Forrester Wave and IDC MarketScape reports we’re all familiar with.
To give you an idea, four of his headline reasons are:
- Let analysts help you see the world as it really is
- Analysts can often tell your story better than you can – use this
- Look to get more from analysts than you actually pay for
- Help yourself by helping the analyst
Be sure to check out the comments as well.