Engaging with industry analysts on a tight budget

Dale VileIf you’ve not seen it already, I’d like to suggest you head over to LinkedIn and read the post by Dale Vile of Freeform Dynamics on “Engaging with industry analysts (as an IT vendor) on a tight budget

He looks at why there should be more to AR than just caring about those firms that act as “advisors in your sales engagements” and/or produce the signature Gartner Magic Quadrant, Forrester Wave and IDC MarketScape reports we’re all familiar with.

To give you an idea, four of his headline reasons are:

  • Let analysts help you see the world as it really is
  • Analysts can often tell your story better than you can – use this
  • Look to get more from analysts than you actually pay for
  • Help yourself by helping the analyst

Be sure to check out the comments as well.



Author: David Rossiter

I’m fascinated by industry analyst relations, corporate PR and the big policy and regulatory issues that are going to shape what happens in the technology and telecoms space. For over 10 years, I’ve been helping companies: - take advantage of analyst influence and insight so they can generate more business, gain a competitive edge and get better known, and - understand the “big picture” dynamics of what’s happening in the technology and telecoms market My clients have included start-ups, SMEs and large companies like Accenture, Adobe, Blackberry, Capita, CSC, Fujitsu, Hitachi, HP, Huawei, Logica, Nortel, NVIDIA, Ricoh, Telstra, Virgin Media and Vodafone. I work in London for Harvard, the award-winning integrated communications agency. We also trade as Sunesis AR. I lead our industry analyst relations Centre of Excellence as well as providing broader industry insight, strategic messaging and influencer relations services to our clients. I’ve been closely involved with the IIAR (Institute of Industry Analyst Relations) since helping to found it in 2005.

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