IDC looks to drive innovation, collaboration

Interesting to see IDC has created a new role – chief analyst for the European region – “specifically to drive innovation in new research topics and deliverables, to promote collaboration and knowledge sharing, and to increase customer satisfaction.”

Congratulations to Phil Carter who has been appointed to the new position. As part of his promotion, he will continue to manage the European Enterprise Software and Infrastructure research teams.

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Author: David Rossiter

I’m fascinated by industry analyst relations, corporate PR and the big policy and regulatory issues that are going to shape what happens in the technology and telecoms space. For over 10 years, I’ve been helping companies: - take advantage of analyst influence and insight so they can generate more business, gain a competitive edge and get better known, and - understand the “big picture” dynamics of what’s happening in the technology and telecoms market My clients have included start-ups, SMEs and large companies like Accenture, Adobe, Blackberry, Capita, CSC, Fujitsu, Hitachi, HP, Huawei, Logica, Nortel, NVIDIA, Ricoh, Telstra, Virgin Media and Vodafone. I work in London for Harvard, the award-winning integrated communications agency. We also trade as Sunesis AR. I lead our industry analyst relations Centre of Excellence as well as providing broader industry insight, strategic messaging and influencer relations services to our clients. I’ve been closely involved with the IIAR (Institute of Industry Analyst Relations) since helping to found it in 2005.

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